Advertising campaign for Officine Fotografiche Roma.

The claim and visual were designed with the aim of promoting the courses and activities organized by the photography school, enhancing the character of sharing and creative research that characterizes Officine Fotografiche, not only a school but also a meeting place for editorial presentations, exhibitions and workshops.
The claim plays with the meaning of the acronym I.A., usually used as an abbreviation of artificial intelligence, this time interpreted as the acronym of artistic intelligence. The aim of communication is to stimulate professional and artistic skills at a time when technological development risks, if not used with awareness, to cloud our creativity.
The campaign was designed for social media but also to be posted in the wagons of the Rome metro.

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